Thanks NXPconnects!

The big news for NXPconnects attendees last week wasn’t the scorching heat wave running through San Jose, rather it was the announcements, demos, and talks surrounding autonomous vehicles. Visitors to our booth were treated to our stunning 3D automotive cluster demo running on the NXP i.MX6QuadPlus, along with other examples of how we accelerate and improve user interface (UI) development.

Most visitors to our booth were hardware and software practitioners curious about how Storyboard Suite improves UI development and what markets we target. While Nick answered the business reasons, Thomas demonstrated the real-world implications on a live system:

  • You can go from design to deployment in minutes, with Storyboard’s Adobe Photoshop import tool and variety of deployment methods, including running on a desktop simulator or using SCP transfer to real targets
  • By allowing designers and developers to work together in the same environment, neither is dependent on or gets delayed by the other, resulting in a much faster time to release
  • Talking about Photoshop again, the final UI is much more rich and engaging because the designer’s intent is put into production – no more forcing the UI to fit pre-packaged widgets or limiting it to software constraints

People were immediately hooked by taking a design to target quickly and it led to questions about what platforms we support (everything from MCUs to MPUs, with little compromise in UI features) and production readiness (every deployment is production ready). Our partnership with NXP has never been better and together we can help you realize UIs that are beautiful, engaging, and highly performant.

Our partnership with NXP has never been better and together we can help you realize UIs that are beautiful, engaging, and highly performant.

Stay tuned for news on how we support the NXP i.MX 8 series of processors to get maximum UI performance on powerful, highly efficient boards.

To learn more about Storyboard Suite, check out our latest on-demand webinars.

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Thanks TU Detroit!

TU Detroit 2017 banner

At any given moment last week, the more than 3000 attendees at TU Detroit were talking about autonomous vehicles, safety, and cybersecurity, while in our booth, we spoke to many automotive design and development leaders who wanted to bring it all together within rich, engaging HMIs.

Here are some of the things that Brian and Nik talked about with them in our booth – the current and future state of automotive HMI development.

  • Good (great!) HMI design is critical for user adoption and brand loyalty, especially now that more connected systems are being fed through a small number of panels in the vehicle
  • Combining safety with stunning visuals is a big challenge. Brian spent a lot of time with connected car and design leaders in front of our 3D cockpit demo running on the BlackBerry QNX Platform for Instrument Clusters and NXP i.MX 6. Bringing together an ISO 26262 pre-certified platform and a fast, engaging UI built by Storyboard Suite led to some great conversations.
Demo: Storyboard + BlackBerry QNX Platform for Instrument Clusters

Demo: Storyboard + BlackBerry QNX Platform for Instrument Clusters

“Engineers go into the dark for two months, then come back with a UI that’s ruined my design vision!”

  • This was a common story from designers and led Nik to demonstrate how Storyboard enables designers to work in Photoshop, developers to work in code, and maintains the vision of both. This short video explains how:

  • Development leads want to deliver more and do it in less time. This isn’t a new concept for software but it is a challenge for automotive teams trying to keep up with new technologies and consumer demands. For HMI development, a major time consumer is design iterations, as versions are built, validated, and adjusted based on user feedback and differences between designer expectations and developer realities. Storyboard helps teams fly through iterations with tools such as Photoshop re-import, graphical comparison tools, and rapid deployment on a variety of targets.
  • Great HMIs aren’t limited to automotive, as vendors asked questions about supporting platforms outside the car, such as smart home devices and wearables. Storyboard supports them all, across a wide range of hardware and operating systems.

We also heard good things about our demo in the Texas Instruments booth, running on Green Hills Software INTEGRITY.

To learn more about Storyboard Suite, check out our latest on-demand webinars.

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See us at NXP FTF Connects in San Jose

NXP FTF Connects 2017

Less than two weeks away, NXP FTF Connects in San Jose brings together developers, thought leaders, vendors, and OEMs for two days of education and inspiration around the Internet of Things (IoT) and autonomous vehicle revolution.

We’ll be there to showcase the latest in automotive HMI and IoT user interface (UI) development, including the only platform that lets designers and developers work side-by-side to create amazing user experiences on a wide range of NXP productsStoryboard Suite.

HMI cluster & infotainment demos – see the future of automotive interfaces and just how much you can pack onto today’s NXP platforms.

Multi-market demos – whether you’re in the medical, smart home, industrial or consumer/white goods industry, we have the UI expertise and demos for you. You can download them for different NXP platforms here to get a preview of what we’ll be showing.

Storyboard Suite demos – think you can build a user interface is less than 12 minutes? We’ll walk you through the entire UI creation process, from Adobe Photoshop to deploying and debugging on a real target.

We’re also giving a talk on the best strategies to create beautiful user experiences for the IoT.

The GUI of Things: 5 strategies to create beautiful user experiences for the IoT

When: Wednesday,  June 21, 10:15 A.M.
Presenter: Thomas Fletcher, V.P. Research & Development, Crank Software, Inc.
Room: Carmel
What: Creating the best user experience for the IoT offers unique challenges, as the “system” consists of multiple pieces of hardware with varying capabilities and users demand the same rich, personalized interfaces that they get on their mobile phones. This session explains why user interface (UI) development for the IoT is different and identifies five ways to evolve development processes to meet current needs for beautiful, engaging experiences that also meet shorter release timelines.

This presentation will cover how the UI designer and developer can work better together, streamlining the addition of animations and behavior, reducing iteration churn, validating designs quickly, and the benefits of encapsulated architecture. It will also include a live demo of Crank Software’s Storyboard Suite on the high-performance NXP i.MX series applications processor that pulls all these strategies together.

We’re expecting FTF Connects to be very busy, so drop an email to Nick, our intrepid sales manager, to set up a time to chat and see Storyboard Suite in action.

Meet Nick

 

Embedded World 2017: Storyboard UI Demos

Crankonauts Crank Software Employees

Crank Software Inc – Team at Embedded World 2017

“A picture is worth a thousand words.” That’s good because I am currently drowning in photos and videos from Embedded World 2017. With over 30,000 attendees at the show, we had the opportunity to talk to people with a wide variety of skill sets and job titles. We brought a lot of hardware to Germany again this year which is always a great conversation starter. People were thrilled to see the breadth of platform support and to have the opportunity to interact with Storyboard UI demos on actual targets.

Check out these photos of demos from our booth (Hall 4/4-270) and demos that we spied in some partner booths.

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Multi-Market Storyboard Demo on NXP i.MX 6UltraLite

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MNXP i.MX 7UltraLowPower

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Storyboard Distributed eCockpit running on NXP i.MX8

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Movie Kiosk, IoT Home, and 3D Automotive Cluster on the NXP i.MX6QuadPlus

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Movie Kiosk, Robotic Arm, and Home IoT Demo on the Toradex Colibri i.MX 6DualLite

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Home Automation Demo on the ST32F746 running FreeRTOS

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Storyboard Multi-market Demo on the ST32F429 running FreeRTOS

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Storyboard Multi-market Demo on the Atmel SAMA5D2

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Storyboard Multi-market Demo on the Atmel SAMA5D4

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Storyboard Multi-market Demo on the Renesas RZ/A1

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Storyboard Robotic Arm Demo on the Embedded Artists i.MX 6SoloX

TexasInstrumentsQNX

Storyboard Automotive Cluster on the TI Jacinto 6 running QNX

Our demos were also featured in other booths throughout the conference, including the NXP booth. Check out this distributed eCockpit on the i.MX 8, designed in Storyboard Suite.

In case you hadn’t heard, we recently released Storyboard Suite 5.0, so download a 30-day free evaluation and take it for a test drive. To try some of the demos showcased in the booth at Embedded World, download our easy-to-use demo images.

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Meet the New Storyboard Suite at Embedded World 2017

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Join us at Embedded World 2017 in Nuremberg, Germany, March 14-16, to experience the latest and greatest in innovative embedded technology. It’s always an exciting show and we will be there again this year with a booth filled with embedded application UI demos built in Storyboard Suite across a number of platforms. Our passionate UI design professionals will be on hand to showcase the latest features and capabilities in Storyboard Suite, our development framework for building beautiful UIs for embedded systems. If you are at the show, stop by Hall 4/4-270 to say hello and check out demo applications we’ve designed. While there, ask us to show you what’s new in Storyboard Suite for 2D and 3D artists and embedded systems developers.

Interact with Storyboard GUI demos on Embedded Hardware

Hardware. We are bringing so much hardware.
We know that embedded teams want to be able to interact with real demos instead of watching edited videos and listening to us boast about features. Our booth will be brimming with multi-market Storyboard demos on a number of platforms, including:

Our UI demos this year cover a wide range of markets, including automotive, home automation, white goods, medical, and kiosk solutions. All demos have been designed and developed in Storyboard Suite, using the latest features from our upcoming 5.0 release.

In addition, you’ll find Storyboard demos in other booths at the show, including NXP (Hall 4A/4A-220), Embedded Artists (Hall 4/4-544), Toradex (Hall 1/1-639), EBV (Hall 3A/Stand 229), TQ-Systems (Hall 1/1-578), and VeriSilicon (Hall 3/3-510).

Follow us on Twitter to see photos and videos from the exhibition floor throughout the week.

Hear us Speak!

We are fortunate to be speaking at Embedded World this year, so reserve some time on March 14th to learn more about our thoughts on and approaches to UI design and development for embedded systems.

Speaker: Thomas Fletcher, VP Research & Development, Crank Software
Time: March 14th, 5:00 – 5:30 PM
Presentation: Keep Designers in the Driver’s Seat and Build Better User Interfaces

Check out Storyboard Suite 5.0

We are getting set to release Storyboard Suite 5.0  and we are excited to show off the features and capabilities we’ve added for embedded UI design teams. Stop by the booth ask to see it in action.

To learn more about what to expect in the Storyboard Suite 5.0 release, check out our recent webinar, now available on-demand.

If you want to get together with us at Embedded World, please contact us to set up a meeting. Alternatively, just drop by our booth and chat with us. We are friendly Canadians and we’d be happy to talk with you about embedded UI design and maybe hockey and cold winters.

As always, we provide a full-featured 30-day evaluation for you to try out Storyboard Suite first hand.

StoryboardTrialBtnSee you at the show!