Blog

Alecia O'Brien

Alecia works on all things marketing and customer experience-related at Crank. With over 20 years working to help software companies elevate their brand awareness and lead generation efforts, she's laser-focused on helping more embedded engineers and UI designers fall in love with Crank Storyboard.

Recent Posts

6 min read

A revolution in embedded user interfaces. An interview with EE Journal.

By Alecia O'Brien on May 28, 2020 11:08:20 AM

We're fans over here at Crank of the Electronic Engineering Journal (EE Journal) so we jumped at the chance to be interviewed by Amelia Dalton on her Weekly Fish Fry podcast. In this week's episode, Jason Clarke, VP Sales & Marketing chatted with Amelia about the trends in embedded user interfaces (UIs), and challenges that teams typically face when it comes to the design and development of their device graphics, and how Crank came to be.

Click to listen to the podcast or read the transcript underneath.

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6 min read

Top 5 Embedded UI/UX Trends of 2020, According to Industry Experts.

By Alecia O'Brien on Nov 28, 2019 9:54:37 AM

In today’s digital world where information is aplenty and attention spans are limited, companies are constantly looking for new ways to engage with consumers. From the first interaction to the remainder of the customer journey, rich graphical user interfaces, and interactive user experiences play a critical role shaping each step. While this may seem like a relatively new concept, it is just the beginning. Six industry experts were asked their opinion on the top embedded UI/UX trends of 2020 and this is what they said.

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4 min read

Crank GUI Services: Why Vorwerk & other billion dollar brands work with us.

By Alecia O'Brien on Nov 5, 2019 2:48:43 PM


As a cutting-edge software company focused on brilliant user experiences, we make sure we're always in-the-know when it comes to the latest innovations in the tech world, so we're always ready to help the next group of innovative leaders. We're noticing that more and more, smart technologies are giving people back the time they currently spend on doing day-to-day activities around the house. This includes smart kitchen tech: planning, preparing, and cooking food...

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2 min read

Webinar with Toradex: Intro to creating rich UIs with Storyboard on NXP i.MX 8 with Torizon.

By Alecia O'Brien on Oct 15, 2019 10:26:23 AM

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5 min read

The 3 hottest embedded UI  trends to see at Smart Kitchen Summit 2019.

By Alecia O'Brien on Sep 25, 2019 9:16:28 AM



The kitchen is becoming one of the tech scene’s fastest growing spaces. It makes sense: the kitchen is the center of the home – where we nourish ourselves, bond with our families, and socialize with friends.  New technologies are bursting into the smart kitchen scene with the intent to give people back the time they currently spend planning, preparing, and cooking food. It’s a long-awaited combination: food ecosystem meets modern tech.

We have our own insights about where kitchen tech is going through our work helping customers develop cutting-edge consumer products, especially as it relates to those with embedded UIs. But to get a fresh perspective, we decided to talk to Michael Wolf, publisher of the Spoon and creator of the Smart Kitchen Summit (SKS), to ask him what epic trends we could expect to see at this year’s show in Seattle, Washington.

The 3 hottest kitchen trends to see at SKS 2019 are...
Trend #1: Consumer products with multi-modal inputs 
Trend #2: Software-defined appliances
Trend #3: Embedded projection screens

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