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Alecia O'Brien

Alecia works on all things marketing and customer experience-related at Crank. With over 20 years working to help software companies elevate their brand awareness and lead generation efforts, she's laser-focused on helping more embedded engineers and UI designers fall in love with Crank Storyboard.

Recent Posts

3 min read

How to build your next smartwatch UIs - without killing your battery.

By Alecia O'Brien on Jul 25, 2019 11:08:37 AM

NXP's i.MX 7ULP and Crank Storyboard UIs – a winning combination for 3D graphics processing on small battery-operated devices.

When I went looking for a forgotten smart watch charger while camping this past weekend, I cursed at the manufacturers who hadn't met my power needs. Yes, my girls were all over my watch playing with the graphics, but the fact my battery died hours before the sun went down was beyond frustrating.

For this reason, giving consumers a brilliant, touch screen experience that doesn't have a battery-sucking trade off is the goal of engineers globally.

Consider this: the present battery technology road map has a 2x capacity improvement every decade, while the power demand will probably increase at the rate of 2x every 18 months or so. This stat reinforces the need to continually innovate power solutions for small battery-operated devices. 

Our partner NXP went to work on this several years ago and appear to have solved this challenge with the launch of the i.MX 7ULP - the lowest power consuming GPU enabled microprocessor on the market. It runs a rich OS, but operates at MCU level low-power all while having both a 2D and 3D GPU on board, which means future smart devices like the smart watch I want for Christmas is going to have an incredibly long battery life, while having ALL the features and fancy 3D and 2D graphics I didn't even know were possible.

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1 min read

Webinar: How to design rich UIs on resource-constrained platforms (feat. NXP i.MX RT1060)

By Alecia O'Brien on May 8, 2019 9:05:00 AM

NXP and Crank Software are teaming up again for the second webinar in our 2-part series on embedded UI development for the industry's first crossover processor series - the i.MX RT Series.

How to build your next supercharged embedded UI on the i.MX RT1060 (live demo)

  • Thursday, May 23
  • 11:00 AM - 12:00 PM EDT
  • Hosted by NXP and Crank Software
  • Register here

Crank's upcoming release (ssssh!!) features Storyboard Lite, which has been designed specifically to support the convergence of low-power applications processors and high-performance microcontrollers, such as the RT Series. A memory footprint reduced version of Storyboard, Storyboard Lite enables the creation of highly responsive GUIs on resource-constrained (memory and flash limited) embedded target hardware platforms.

If you're looking to embrace growing consumer demand for enhanced user experience in smart, yet secure high-performance products, and support next generation IoT applications, then this webinar demonstration should definitely be on your calendar!

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