Embedded GUI Design and Development Tool

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    Jason Clarke

    Jason is a co-founder and VP of Sales of Sales and Marketing at Crank Software. With over 20 years of embedded systems experience (with a focus on embedded graphics), and an engineer by trade, he is a mountain biking enthusiast and can be found on the trails behind the Crank office on a regular basis.

    Recent Posts

    5 min read

    What you need to know when considering squeezing into a microcontroller to build an embedded GUI.

    By Jason Clarke on Nov 19, 2019 1:15:48 PM

    If you’ve been following our blog or have downloaded our eBook around best practices for embedded UI development on microcontrollers (MCUs) to microprocessors (MPUs), then you’ll know that squeezing your application into a microcontroller is one of the best ways to reduce your product’s bill of materials.

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    4 min read

    Is the free STM32 GUI builder right for your next embedded project?

    By Jason Clarke on Oct 28, 2019 11:03:15 AM



    If you’re using an STM32 microcontroller, you may have noticed that STMicroelectronics now bundles in free graphics software from TouchGFX as part of STM32Cube software packages. And you may be wondering if it makes sense to use for your next embedded GUI project.

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    4 min read

    Why you should consider a microcontroller for your most profitable product release yet.

    By Jason Clarke on Oct 2, 2019 11:29:18 AM

    When it comes to the buying patterns of North American consumers, the market is changing. It used to be that you could make one dishwasher, one toaster, and one vacuum cleaner to attract a mass audience but that is less and less the case. Successful brands now target both the high-end as well as the low-end of the market for several reasons:

    • Hourglass economy – upscale consumers look for luxury while those less affluent look for value
    • Brand loyalty – young consumers become loyal long-term purchasers at the low end when they form early buying habits
    • Tech adoption curve – early adopters are less cost-sensitive and pay more for the latest tech while technology laggards do not
    • Marketing trial – upscale products are a great way to test new ideas before building products at volume
    • Competition – multiple product price levels help companies grab market share away from competitors
    • Shelf space – product proliferation captures more attention in both bricks-and-mortar and online stores
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    4 min read

    How to shift your product market to the high-margin, high-growth segment.

    By Jason Clarke on Sep 17, 2019 11:22:20 AM

    For many years, product success was based on mass marketing, mass production, and massive retailers. But the world has changed. More and more people are choosing to pay a premium for fewer but higher quality goods. This trend of premiumization is creating new markets for Coach purses, BMW sedans, and Callaway golf clubs with younger, less affluent buyers. Of course this trend applies to high-tech purchases too – Nielsen reports that 29 percent of North American customers are willing to pay top dollar for their personal electronics.

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    3 min read

    Elevating the role of the embedded UI designer

    By Jason Clarke on Jul 31, 2019 12:37:03 PM

    You’ve heard us talking about design in the embedded realm before, and if you know anything about the team at Crank Software, you know that this is something we feel passionate about. Here’s a simple example of the power of design.

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