Embedded GUI Design and Development Tool

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    Jason Clarke

    Jason is a co-founder and VP of Sales of Sales and Marketing at Crank Software. With over 20 years of embedded systems experience (with a focus on embedded graphics), and an engineer by trade, he is a mountain biking enthusiast and can be found on the trails behind the Crank office on a regular basis.

    Recent Posts

    4 min read

    Why you should consider a microcontroller for your most profitable product release yet.

    By Jason Clarke on Oct 2, 2019 11:29:18 AM

    When it comes to the buying patterns of North American consumers, the market is changing. It used to be that you could make one dishwasher, one toaster, and one vacuum cleaner to attract a mass audience but that is less and less the case. Successful brands now target both the high-end as well as the low-end of the market for several reasons:

    • Hourglass economy – upscale consumers look for luxury while those less affluent look for value
    • Brand loyalty – young consumers become loyal long-term purchasers at the low end when they form early buying habits
    • Tech adoption curve – early adopters are less cost-sensitive and pay more for the latest tech while technology laggards do not
    • Marketing trial – upscale products are a great way to test new ideas before building products at volume
    • Competition – multiple product price levels help companies grab market share away from competitors
    • Shelf space – product proliferation captures more attention in both bricks-and-mortar and online stores
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    4 min read

    How to shift your product market to the high-margin, high-growth segment.

    By Jason Clarke on Sep 17, 2019 11:22:20 AM

    For many years, product success was based on mass marketing, mass production, and massive retailers. But the world has changed. More and more people are choosing to pay a premium for fewer but higher quality goods. This trend of premiumization is creating new markets for Coach purses, BMW sedans, and Callaway golf clubs with younger, less affluent buyers. Of course this trend applies to high-tech purchases too – Nielsen reports that 29 percent of North American customers are willing to pay top dollar for their personal electronics.

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    3 min read

    Elevating the role of the embedded UI designer

    By Jason Clarke on Jul 31, 2019 12:37:03 PM

    You’ve heard us talking about design in the embedded realm before, and if you know anything about the team at Crank Software, you know that this is something we feel passionate about. Here’s a simple example of the power of design.

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    2 min read

    Crank Software launches a new brand identity to power up UIs for embedded device manufacturers

    By Jason Clarke on May 21, 2019 9:47:29 AM

    Ottawa, Canada - Monday, May 20, 2019 - Crank Software, an innovator in embedded user interface (UI) software and solutions, announced today the launch of a new brand identity. The move reinforces the company’s position as a dominant market leader in the embedded UI industry with a unique value proposition: to deliver brilliant touch screen experiences on an accelerated schedule, yet with a fraction of the resources typically required.

    In Q1 of 2019, the company announced it had closed its highest quarter to date, on top of having seen an increase in 50% revenue growth the year prior. With an increasing number of Fortune 500 companies such as GE Appliances and Coca Cola taking their products to market with Storyboard-created UIs, Crank Software is enabling embedded device manufacturers to deliver immersive, digital displays at an unprecedented rate.

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    3 min read

    The need for screen: Innovation in embedded GUI development

    By Jason Clarke on May 6, 2019 11:39:05 AM

    Back in 2000 when LG introduced the world’s first Internet-enabled fridge, it came with an electronic pen, data memo, video messaging, and scheduler, all made accessible through an LCD “information window”.

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