For many years, product success was based on mass marketing, mass production, and massive retailers. But the world has changed. More and more people are choosing to pay a premium for fewer but higher quality goods. This trend of premiumization is creating new markets for Coach purses, BMW sedans, and Callaway golf clubs with younger, less affluent buyers. Of course this trend applies to high-tech purchases too – Nielsen reports that 29 percent of North American customers are willing to pay top dollar for their personal electronics.
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You’ve heard us talking about design in the embedded realm before, and if you know anything about the team at Crank Software, you know that this is something we feel passionate about. Here’s a simple example of the power of design.
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Ottawa, Canada - Monday, May 20, 2019 - Crank Software, an innovator in embedded user interface (UI) software and solutions, announced today the launch of a new brand identity. The move reinforces the company’s position as a dominant market leader in the embedded UI industry with a unique value proposition: to deliver brilliant touch screen experiences on an accelerated schedule, yet with a fraction of the resources typically required.
In Q1 of 2019, the company announced it had closed its highest quarter to date, on top of having seen an increase in 50% revenue growth the year prior. With an increasing number of Fortune 500 companies such as GE Appliances and Coca Cola taking their products to market with Storyboard-created UIs, Crank Software is enabling embedded device manufacturers to deliver immersive, digital displays at an unprecedented rate.
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Back in 2000 when LG introduced the world’s first Internet-enabled fridge, it came with an electronic pen, data memo, video messaging, and scheduler, all made accessible through an LCD “information window”.
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In the graphics world, much attention is always paid to the biggest and fastest Microprocessor (MPU) and Graphics Processor (GPU), but this is not always where the innovation is happening. Since Crank Storyboard is providing UI solutions on both Microcontrollers (MCU) and MPUs we have been seeing some of the fastest movement and excitement is on the new class of ARM M7 MCUs. NXP is one of the leaders in this area with their i.MX RT line of M7 MCUs that they are calling the “Crossover Processor”.