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Jennie

Jennie used to dabble in code, but a love for sentences and the oxford comma lured her to pursue a career in writing and storytelling. Although she works primarily as a writer, she also volunteers as a mentor for organizations that teach girls and women the basics of web design, development, and WordPress. She loves cats.

Recent Posts

3 min read

Develop lean and high-performance embedded UIs for MCU platforms with Storyboard Lite

By Jennie on Jul 4, 2019 7:14:41 AM

Don't carry more than you need. It's a rule that applies to many things.

I once bought my daughter one of those gigantic packages of crayons that contain over 200 colors and 33 shades of blue. She only used 12 of the colors but still had to carry that big package in her little backpack to school every day. She complained that it took up too much space in her bag and that it was so heavy it slowed her down. It was more than she needed.

Having more than you need is also a hindrance in embedded software development. Mass market products are built with cost in mind, which means teams are building applications for hardware platforms that are lean on memory and resources. These applications have to be able to fit AND perform well, making optimization and fine-tuning critical to success. You can't deploy more than you need. You have to choose which of the 33 shades of blue you need.

In our recent Storyboard 6.0 release, we launched Storyboard Lite, an exciting new configuration of our widely-adopted embedded UI development tool. Storyboard Lite helps teams build applications that are tailor-made for their hardware platforms, especially for small resource-constrained targets where every kilobyte matters. It's lean enough to deliver fast and efficient applications, but with the same collaborative workflow and ease-of-use that developers are familiar within Storyboard.

Listen to what Thomas Fletcher, Crank's VP of R&D, had to say about Storyboard Lite and other supporting functionality at Embedded World 2019.

 

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2 min read

Crank Software releases Storyboard 6.0 to help deliver impressive customer experiences on smaller embedded devices

By Jennie on Jun 3, 2019 12:02:33 PM

 

 

If you're creating applications for MCU platforms and constantly challenged to reduce your costs without compromising performance, then we know you’re going to be excited about the capabilities we've added in Storyboard 6.0

The following video gives a quick overview of the performance-enhancing features we’ve added to our release that make building remarkable applications of all sizes an achievable reality.

 

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3 min read

The making of a rebrand: the evolution of Crank Software

By Jennie on May 23, 2019 2:43:17 PM

If you visited our website over the past month, you might have noticed that we look a bit different. Actually, we look a lot different. Like, burn the internet down and start over different. We overhauled our website from top to bottom, from both a content and an aesthetic perspective. In our website tear down, we took stock of the what we wanted to keep and update, what content required a refresh, and which pages no longer sparked joy. Yes, we Marie Kondo'd* cranksoftware.com, and we are now overflowing with all of the joy, and none of the clutter.

Speaking of joy, check out the happy faces in our awesome new video that we created to provide a quick answer to "Who is Crank Software and what is Storyboard?"

A revolution in embedded GUI design and development (video)

 

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1 min read

Fast embedded GUI development for the STM32MP1 Microprocessor

By Jennie on Feb 25, 2019 12:28:00 PM

Crank is excited about the recent release of the STM32MP1 microprocessor. The STM32MP1 series aligns with Crank's impressive scalability which gives Storyboard customers the flexibility to create stunning user interfaces for STM32 product lines with Chrom-ART acceleration scaling up to the MP1 series leveraging OpenGL ES rendering. This range of support makes it easier for GUI design and development teams to create innovative applications that scale markets and hardware.

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3 min read

See the latest in embedded GUI design at Embedded World

By Jennie on Feb 19, 2019 4:53:59 PM

With the abundance of innovative technologies for embedded product development on display, Embedded World is one of our favorite events of the year, and we are prepping for a busy and exciting show.

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