A rich UI prototype can be an amazing thing. It can bring an existing product back to life and give it a competitive advantage, or it can be so transformative that it creates a brand new cutting-edge category.
It's easy to capture this UI potential with rich graphics and a storyboard that walks a user through an exciting experience full of animation and life. With this potential comes the power to sell a product, however, the challenge of moving from prototype through development and to product deployment is not to be underestimated. The price that you pay for a rich UI experience is measured in terms of increased product software complexity, hardware requirements, and time.
... with the traditional model including a design team building the script of a user experience, without the commitment to be engaged throughout the rest of the application design.
Storyboard allows a different approach to the development of rich, interactive user interfaces and helps address the challenges of making those experiences a successful reality in cost-effective embedded products.