For many years, product success was based on mass marketing, mass production, and massive retailers. But the world has changed. More and more people are choosing to pay a premium for fewer but higher quality goods. This trend of premiumization is creating new markets for Coach purses, BMW sedans, and Callaway golf clubs with younger, less affluent buyers. Of course this trend applies to high-tech purchases too – Nielsen reports that 29 percent of North American customers are willing to pay top dollar for their personal electronics.
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With the holiday season now in our rearview mirror, it's time for what many technology lovers consider the most wonderful time of the year. That's right, it's time to get your geek on at CES, the Consumer Electronics Show, in Vegas! And speaking of geeks, we are sending a couple of Crank's finest.
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*** This post was written in collaboration with Garry, our delightful UK Field Application Engineer. Garry visited the new Crank headquarters this week and, being a team player, he grabbed a baseball glove and helped the Crank softball team (nearly) win a game in the local high-tech league! ***
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Powering billions of intelligent products, Wind River VxWorks has long been a trusted real-time operating system (RTOS) for deploying embedded products and systems. With wide processor support, broad connectivity, and proven real-time performance and reliability, we are excited that VxWorks is a supported platform for bringing world-class Storyboard applications to market.