Embedded GUI Design and Development Tool

    Embedded GUI Design and Development Tool
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    Embedded GUI Design and Development Tool


    1 min read

    Naming is hard to do

    Mar 3, 2009 12:20:27 PM

    We are in need of a name ...

    We at Crank Software can do a lot of things:

    • writing software
    • optimizing systems
    • riding bicycles

    We however are not good at coming up with product names.  We are in need of a name for our Graphical Runtime Engine and possibly the Tool.   Naming sounds easy but if you want to come up with something that sounds good, is meaningful and is not taken then it is a hard thing to do.  So I put the challenge to you the Crankanots to suggest names.  Have a look at the product page:


    Now you have the info so give us your best.  Also if you have an alternate name for the tool we are open to that since you may be inspired and come up with a matched set.  If we end up using your name there might be something in it for you such as:

    • autographed photo of the Crank team
    • lunch with the Crank team, including the website personalities
    • an iPod


    Topics: Random Thoughts

    Brian Edmond
    Written by Brian Edmond

    Brian co-founded Crank Software in 2007, after leading the graphics development group at QNX Software Systems where he spent the majority of his career working and consulting on UI design, embedded software architecture, and web browser technology. As he watched embedded graphics teams struggle, he developed an acute understanding of the common workflow problem between the designers and engineers. Brian built Crank Storyboard out of this need to help these teams collaborate more effectively, optimize for exceptional performance, and get their award-winning touch screens to market, close to 50% faster. A triathlon and mountain biking enthusiast (explaining the name Crank Software), Brian is a regular Ironman and cyclocross participant, and can often be found biking the trails with his co-founders behind the Crank offices in Kanata, Ottawa. Brian holds an Electrical Engineering degree from the Technical University of Nova Scotia.

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