2 min read

Why Crank?

This is one of the most popular questions we get asked..."so why Crank Software as a name?"  A lot of people have some good guesses :

  • We crank out the code (true....but cheesy)
  • We are recovering drug addicts (I don't think so)
  • Naming things isn't our strong suit (maybe true, but not the reason)

It's actually because we all came together out of a shared enjoyment of riding bikes over sharp rocks, also known as mountain biking. And it was on the trails where the idea for Crank was hatched. So when we started the company we wanted a name that let everyone know we are mountain bikers...however since everyone asks "why Crank Software?" it looks like maybe the third point is correct.


If you ever want to come visit Crank bring along your bike (except in the winter...maybe snowshoes instead) since as you can see we are very close to a great trail head.


Topics: Random Thoughts

Originally published: Feb 18, 2009 3:29:18 PM, updated 03/23/20

Jason Clarke
Written by Jason Clarke

Jason is a co-founder and VP of Sales of Sales and Marketing at Crank Software. With over 20 years of embedded systems experience (with a focus on embedded graphics), and an engineer by trade, he is a mountain biking enthusiast and can be found on the trails behind the Crank office on a regular basis.

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