- We crank out the code (true....but cheesy)
- We are recovering drug addicts (I don't think so)
- Naming things isn't our strong suit (maybe true, but not the reason)
It's actually because we all came together out of a shared enjoyment of riding bikes over sharp rocks, also known as mountain biking. And it was on the trails where the idea for Crank was hatched. So when we started the company we wanted a name that let everyone know we are mountain bikers...however since everyone asks "why Crank Software?" it looks like maybe the third point is correct.