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Why Crank?

Feb 18, 2009 3:29:18 PM

This is one of the most popular questions we get asked..."so why Crank Software as a name?"  A lot of people have some good guesses :

  • We crank out the code (true....but cheesy)
  • We are recovering drug addicts (I don't think so)
  • Naming things isn't our strong suit (maybe true, but not the reason)

It's actually because we all came together out of a shared enjoyment of riding bikes over sharp rocks, also known as mountain biking. And it was on the trails where the idea for Crank was hatched. So when we started the company we wanted a name that let everyone know we are mountain bikers...however since everyone asks "why Crank Software?" it looks like maybe the third point is correct.


If you ever want to come visit Crank bring along your bike (except in the winter...maybe snowshoes instead) since as you can see we are very close to a great trail head.


Topics: Random Thoughts

Written by jpclarke

Jason has over 20 years of experience in the embedded field working in all areas from development to sales to marketing. A seasoned speaker, Jason lectures and delivers keynotes at industry forums around the globe.

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